The machine has no side effects, needs no prescription and works immediately. It can also be mounted inside a condom.
Urology specialist Einar Christiansen has attended tests of the product on 28 men suffering from mild impotence and found that the ring had a markedly positive effect on 60 percent of them.
"The tests were carried out in a laboratory with electrical wires coupled to various apparatus, so I would assume the effect would be greater at home or other circumstances," Christiansen said.
He believes the ring has promise and could see it gaining international popularity.
The ring will complete testing next year and should be on sale in a year's time.
Andrologist Ken Purvis welcomes all innovations that can reduce the impact of impotence. His first impression is that the ring can be an important tool to reduce medical impotence.
"There will always be a group of men who will not have another option, either they will be unable to use Viagra or they will not be able to have injections," Purvis said. Purvis treats about 500 men a year at the Andrology (the study of the functions and diseases peculiar to males) Center, and many of them cannot use chemical aids such as Viagra, either due to other illnesses or nerve damage to the penis.
"I don't see this as a sex toy. I think this can be a clear alternative for men and women with sexual problems, and I welcome it," Purvis said.
The ring is already patented in Norway and the process is underway in the USA and 103 other countries.
